Last week, you might have read that Supervisor Scott Wiener introduced a proposal to tax sugary beverages (defined as drinks with 25 or more calories that have added sugary sweeteners and are less than 50 percent fruit or vegetable juice) sold in the City and County of San Francisco. If approved by a majority of Supervisors, the proposal will go to the voters in November 2014, and since it is a new tax, it will require a two-thirds vote to pass.
Supervisors Eric Mar, Malia Cohen and John Avalos have also been working on similar measures, and they are working with Supervisor Wiener to craft a joint proposal that all of their colleagues will support. Because the stakes are so high — both in terms of the support needed and because of the public health crisis represented by over-consumption of sugar-sweetened beverages –I’ve decided it’s important to pledge my personal support for their efforts NOW, even before a final proposal is approved for the ballot. Two other California cities, Richmond and El Monte, have tried and failed to enact similar measures — amid an onslaught of money spent by beverage manufacturers to defeat them. And New York City Mayor Michael Bloomberg’s attempt at an outright ban on the sale of sugar-sweetened beverages larger than 16 ounces has been blocked in the courts.
Consider these facts:
- Since 1980, obesity among children and adolescents has tripled nationwide. As recently as 2010, nearly a third of children and adolescents in San Francisco were obese or overweight.
- Sugary foods are bad enough for health, but sugary beverages are even more extreme in their health effects when consumed regularly. These beverages, though they can contain hundreds of calories in a serving, do not signal “fullness” to the brain. Studies show that they flood the liver with high amounts of sugar in a short amount of time. This “sugar rush” over time leads to fat deposits that cause diabetes, cardiovascular disease and other serious health problems.
- Sugary beverages represent, on average, 11 percent of daily calories consumed by children in the U.S. A recent survey found that California teenagers are consuming more sugary beverages
- One in three children born today will develop Type II diabetes in their lifetime if sugary beverage consumption does not decline.
- Diseases connected to sugary beverages disproportionately impact minorities and low-income communities. According to Head Start of San Francisco, 18 percent of 3-4 year olds enrolled in its programs are obese.
- UCSF researcher Dr. Kirsten Bibbins-Domingo has calculated that even a one-cent per ounce tax on sugar-sweetened beverages could cut sugary beverage consumption by 10 percent — with corresponding reductions in future cases of diabetes , obesity and heart disease, as well as the cost of treating them. Other research has established that spending $1 on nutrition education saves $10 in future health care costs.
I have two teens, and I know how hard it is to control teenage eating habits once they have a little independence and spending money. Eating habits and tastes are formed at a young age, and I’m forever grateful to my mother for setting a nutrition-conscious example I’ve been able to (more or less) follow with my own children. I also know, as a school board member, how important it is for kids to have enough healthy food so that they can learn at their highest potential.
Supervisor Scott Wiener’s proposal for the November 2014 ballot would create a two-penny per ounce tax on sugar-sweetened beverages, with the proceeds dedicated to nutrition, physical activity, and health programs in public schools, parks, and elsewhere.
I fully support the tax as an effective strategy to drive down consumption of soda and other sugar-sweetened beverages, increase access to and expand physical activity programs, and expand health nutrition education. Much like cigarette taxes did to drive down rates of smoking and increase public awareness of the dire health consequences, a soda tax will help reduce consumption and increase the growing public awareness of the negative health impact sodas have on growing and adult bodies.
We will be reading and hearing much more about the sugary beverage tax in the months to come. I hope I can count on other parents and child advocates to support this measure — it’s time for San Francisco to take a strong stand and create disincentives to purchasing and consuming a product that represents a serious health challenge for our children.
P.S. I know it’s been quite a while since I blogged — working full time has really cut into the amount of time I have available late at night to write and post updates from the Board meetings. After tomorrow’s Board meeting I will have some breathing room to catch up. As always, there has been a lot happening!
Rachel Norton 